Search Advertising is a Targeted, Flexible and Intelligent Lead Machine.
So, what is search advertising (also known as Pay Per Click (PPC) marketing) all about? Search Advertising and PPC is a pay-as-you-go process. When successful, your brand advantageously appears in major search engines for key search phrases and concepts that are a direct benefit of your value proposition. In a Search Advertising environment you can proactively select the phrases, concepts and terms you would like your ads to appear for and specify exactly what someone clicking on your advertisement is worth to you.
Primary Objectives of Search Advertising:
- Drive buyers and quality visitors through favorable placement of highly valued concepts and phrases in major search engines.
- Target long-tail search terms and phrases while pairing them with actionable ad content to drive visitors and buyers.
- Use placement for multiple keywords and phrases to drive awareness on behalf of your brand.
- Use detailed PPC analytics and reporting to create formulaic ROI.
Give your brand the visibility it deserves.
As an internet marketing agency, MicroArts uses detailed PPC analytics and reporting to create formulaic ROI.
Our average Search Advertising client doubles their leads in their first year of engaging with MicroArts. MicroArts fuses PPC implementation expertise and management with the essence of your brand's naming, identity, and positioning to drive ROI. By dialing into your customers' heads to identify search concepts and terms that matter the most, we get the most out of every click.
Over 73% of individuals use the internet to find products and service they need. Whether you want to raise awareness, drive user adoption or boost ecommerce sales, we construct comprehensive PPC campaigns that drive you to your desired goal. Have them find you before they find others with MicroArts Search Advertising services.
THE MICROARTS APPROACH TO PAID (PPC) SEARCH ADVERTISING:
STEP 1. ANALYZE
MicroArts Internet marketing agency performs a search advertising competitive analysis. Looking into the competitive Search Advertising environment surrounding your brand, we determine opportunities and threats and get an overall assessment of the space. We use intelligence provided through Search Advertising management tools to determine potential costs, inbound traffic, and impressions using keywords and phrases that are potential traffic drivers for your site.
STEP 2. DETERMINE BUDGET
Since Search Advertising is pay-per-click (PPC), you only incur cost when someone actively clicks on your advertisement. In order to determine the frequency and placement of your ads a monthly budget must be set-forth. With an hour of time, MicroArts can recommend the given spend using the intelligence provided through Pay Per Click management tools as well as our own expertise or you can specify your desired monthly spend.
This information is used to create a unique campaign based on your exact needs. We work within budget parameters to provide the highest level of traffic, targeted visitors and new leads. We set-up and closely monitor campaigns to drive big time results that lead to a predicted ROI.
STEP 3. DEVELOP CAMPAIGN
We follow best practices and leading strategies in the creation and execution of the following:
- Keyword list:
the search words and phrases that will trigger your search advertisements
- Adwords Copy Creation:
the actual ads that will appear when a user searches a particular keyword or phrase within your keyword list, written according to best practices and guidelines
- Targeting:
geographical parameters for each campaign that are best fit.
- Ad Set-Up:
including the proper display url and destination url with each ad to direct the user to the right page
- Supporting Content Development:
At MicroArts we send every click to a targeted, engaging and actionable environment so you get the most from your dollar.
STEP 4. MANAGE AND REPORT
The nature of paid Search Advertising campaigns is highly variable. MicroArts monitors campaigns on a regular basis to ensure they are properly optimized and providing the best results. By keeping our finger on the pulse of your campaign we are able to provide you with reports outlining your strengths, weaknesses and areas ripe for opportunity in an actionable document.
Many who engage in paid advertising searches think they have to pay for the highest priced key words. There are a number of strategies to selecting the right key wordlist, and some cost much less and gain more exposure. For minimal dollars, a company can maximize their exposure.
Schedule a call with the MicroArts Internet marketing team and ensure your website is visible.
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STEP 1. ANALYZE
Pat Seaman
