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Tag Archives: Social media marketing

A Simple Guide To Maximize Fan Engagement

Guillaume Delloue
Social Media Specialist

Every day, brands ask their fans and followers to do something. Whether it’s sharing the most recent charity initiative, cool new product or latest giveaway, consumers are regularly courted to use Facebook, Twitter, blogs, or their emails to promote a specific message on behalf of their favorite brands.

While there are millions of…

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Trending Topics: How Your Brand Can Leverage Twitter #successfully

Devon Dawson
Content Specialist

If you’re a brand looking to stay ahead of the curve, it’s time to start thinking in 140 character intervals. Here are a few tips to create a better tweeting experience for your followers that will also move your brand to the forefront of the newest social media revolution:

Share Your Expertise
Everyone’s…

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Birds of a Feather Tweet Together: How to Build Your Tribe

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…

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Validity Over Volume: Find Influencers Saying the Right Things

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The quality of what people are saying (and what their disciples say) matters when it comes to finding…

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Not Just Faces in the Crowd: How to Identify Influencers Who Have Real “Klout”

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…

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It Takes a Village: Why Influencer Outreach Is Essential to Modern Branding

Devon Dawson
Content Specialist

If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…

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24 Reasons Social Trends Are Driving Leading Brands to Modernize

By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings.  And because that communication system has changed so drastically, it only makes sense that brands must follow suit.

We took a look at the full breath of how social media is…

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