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By Peter Getman
Principal and CEO
Every brand needs an identity. A talking point. Something that distinguishes it from the rest. Do you know what sets you apart from your competitors? What makes you unique and great? Check out this short video where our CEO and brand strategy guru Peter Getman talks about what makes a brand special, and why…
By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings. And because that communication system has changed so drastically, it only makes sense that brands must follow suit.
We took a look at the full breath of how social media is…
By Peter Getman
Principal and CEO
If you haven’t yet, then “We’re starting TODAY” is the only right answer.
When was the last time you were compelled to modernize your brand’s marketing? When the World Wide Web was born? Remember your first website? Was it a KILLER website? Probably not … for most brands it took five generations of websites…
By Peter Lee Getman
CEO
It is time for your brand to get emotional.
Consumers are emotional creatures. Their decision to buy one brand over another is more visceral than cerebral. They want to feel like they are making purchasing decisions that align with and better their lives.
So exactly why is it that so many brands are barraging consumer’s…
By: Geoff Cunningham, Content Specialist
“Did so well at ninja school the instructor didn’t recognize me when I graduated.”
Can you guess what brand is rolling out this type of content on Facebook?
No?
Here’s another taste …
“I’m straight ballin’ – just got rims for my horse-drawn carriage!”
While the above statements sound like the musings of…
By Michaleen Craig
Developer
Those in the know, have often heard that “email is the most cost-effective marketing tool.” That can be true, but only if you know how to effectively leverage email marketing.
Your email campaign is only as strong as your database
Who are you sending to? How did you get their information?
Email marketing stats are directly…
by Geoff Cunningham
Content Specialist
Whether you hate or love Miracle Whip, you have to admit Kraft has some proverbial branding balls to roll out its recent “We’re Not for Everyone” ad campaign.
You won’t find too many companies willing to shell out hefty advertising dollars for television spots that feature actor and celebrity testimonials that bash the very product…