Brand Project: Reposition brand as Spring Water Cocktail Ice. Brand Results: 75 percent increase in same store sales in first year. Natural Rocks Company
"Natural Rocks had a small but a great opportunity to really improve their retail self-through by repositioning their brand via new consumer packaging. We took on the project and focused exclusively on the packaging design and the results even surprised us. I love seeing this product in the check out aisle, I really get a charge out of it."
PETER GETMAN, Principal
Brand Project: Reposition brands as the organic alternative to chemical fertilizers. Brand Results: 100 percent increase and year-over-year revenues for 2 straight years.
"From the first meeting - where it was obvious that they 'got it' with an immediate, on-target analysis and suggested why-to-buy statements - to full deliverables 8 weeks later, we knew we had the right firm in MicroArts Creative Agency. We haven't looked back since and our partnership with MicroArts has been nothing but flawless. There is not a day that goes by that we do not get complimented on our brand or marketing materials."
IAN GRANT, Pure Barnyard
The Cockadoodle DOO brand is about delivering a safe and organic lawn fertilizer that truly works. With placements on CNBC, NBC and the Wall Street Journal, CockaDoodle DOO has become the trusted brand for a safe and performance driven fertilizer experience.
Brand Project:Launch new initial engagement strategy and drive online leads. Brand Results: 200 percent increase of enterprise software clients in 24 months.
"MicroArts Creative Agency has been a valuable extension of our marketing department. The team is consistently responsive and flexible to help us meet our deadlines. We can always count on excellent creative, including a superb job with our print advertisements, email marketing initiatives, and constantly evolving website."
NICK ALLEN, Klocwork
Brand Project: Create and produce step-by-step golf instructional DVD and book. Brand Results: Ignited consumer reports brand 'Best of the Best Golf'
"I would be spending my life on airplanes right now had it not been for MicroArts Creative Agency's suggestion to package my idea as a live action DVD. The decision to do so not only saved me personal hardship, but enabled me to share my proven methodology for selling successfully on the golf course with far more salespeople then my seminars ever would have."
TOD WILCOCK, Go Fore The Green
Brand Project: Establish high-end iPod accessories brand globally. Brand Results:Month-over-month sales are doubling in all regions worldwide.
"MicroArts Creative Agency is a true extension of our company. We partnered with their creative team and they've been delivering big and non-stop. Together, we've named, packaged and launched a new consumer brand that's poised for global success. We expect our relationship will continue, both personal and business, into the next decade. I refer them to whoever will listen. Good, Smart, Fun People."
S. DUNHAM, Suki Innovations
The OhMiBod brand symbolized the next generation in personal vibrator innovation. Known as the inventor of the music vibrator for the iPod, it's success spans 36 countries.
Adobe Home Furnishings
Brand Project: Rename and launch new brand as Abode Home Furnishings. Brand Results: Brand awareness and revenues curving up and to the right.
"We worked closely with MicroArts Creative Agency to rename our Pier 1 brand and launch it. Their team is enthusiastic, strategic and creative. It was a great experience for us and a success for our business."
KARL ROHACEK, Abode Home Furnishings (Formerly Pier 1 imports)
Brand Project: Reposition DrawPro brand as the low cost professional alternative and create an online presence for the brand. Brand Results: Increase sales and online traffic.
"For all their hard-work ethics, MicroArts Creative Agency is consistently up to speed with new developments in technology marketing and go-to-market strategies. Between our website work, corporate branding, product-messaging and new designs, the genius of MicroArts is one of the best kept secrets in the business."
ROBERT KOURTIS, Delta Software International
Brand Project: Name and launch new company in aviation industry. Brand Results: Establish the silver-collar brand prestige they warranted.
"As a newly formed group we needed to established an identity and make ourselves known. MicroArts Creative Agency named our brand, helped us differentiate ourselves, developed our presence and launched us successfully into the global market in which we compete. We value our relationship with the people at MicroArts, and continue to rely on their expertise. Based on our experience, we are recommending them to our colleagues."
JOHN CONTAS, Aerius Aviation Capital Partners
Brand Project: Reposition entire product line as the World's Easiest Professional Video Security System. Brand Results: Products flying off shelves in Fry's and othe retail distributors.
"It's vital to work with a partner who listens to our needs and are able to understand our products differentiators and turn them into innovative package designs that deliver results. We worked very closely with MicroArts Creative Agency, often under quick turnarounds and tight deadlines and they delivered a truly innovative and outstanding product!"
KERRY BROCK, Vice President of Sales & Channels
Brand Project: Name and launch self-help B2C website in healthcare globally.
"We have worked closely with Peter and the MicroArts Creative Agency team on all aspects of bringing our product to market. From product strategy, to naming, position, identity and even the GUI and UE for the product itself, they've been instrumental in our recent success. Our goal is to become a household brand name and believe we've built the right team to accomplish this."
MARLENE BEGGELMAN, CEO
The DoubleCheckMD is now the first ever online medical search technology that empowers users to quickly and easily find accessible, accurate information on drug interactions and drug side effects.
Brand Project: Brand design UI for a cutting edge web application. Brand Results: Secured multiple partnership and integration deals. Successful product launch.
"When TrustPlus was evaluating creative services firms, messaging firms and so on and so forth, we looked at quite a wide variety of outfits. One of the things we really liked about MicroArts Creative Agency was the level of energy of the people in MicroArts and their clear passion for what we are doing. We were trying to make the world a better place. They understood that, cared about it and were willing to work with us to make that happen."
SHAWN BRODERICK, TrustPlus
Brand Project: Reposition brands as the fast, effective alternative to slow, bulky products. Brand Results: Significant increase in profits and re-orders.
"We're drowning in compliments as the result of our new package designs. I've gotten compliments verbally, over e-mail, and the retail outlets are raving about the design. Finding a company like MicroArts with their extensive experience in retail packaging gave us the ability to concentrate on marketing our product. You can always rely on MicroArts to deliver top-notch service and new fresh ideas. MicroArts was definitely an integral part of our success!"
Brand Project: Drastically improve online presence and implement online ordering through a dynamic shed configurator. Brand Results: This tool has yielded a close rate of 66 percent since its inception, over twice what we are accustom to seeing in our big box distributors.
"Sheds USA hired MicroArts Creative Agency to re-design and re-launch our consumer website. Our challenge of handling multiple distribution channels through one site was met by the MicroArts team with technical sophistication and a seamless user experience for our customers. MicroArts additionally spearheaded the creation of an extensive image library for both our site and future marketing endeavors."
CHAD BUTSON, IT Director Home Brands, Inc.
Brand Project: Launch a new online initiative and position Woodhouse as the premier Timber Frame leader. Brand Results: A website that stands out as an industry-leader - so precisely targeted that web leads are routinely asking how they can contact a sales person!
"MicroArts Creative Agency launched our Woodhouse Timber Frame Home website. The resulting ROI is new business. In the first 12 weeks, we are averaging 40+ new leads a week and can contribute 5 new sales to this all new website. Next year, we are expanding our investment in MicroArts and anticipate the ROI will track accordingly.
PAT SEAMAN, Principal
Brand Project: More buzz and sales than you can shake a stick at! Brand Results: Launch groundbreaking database company and develop sales and support website.
"The response to our site has been incredible. I wish I could take credit, but it had nothing to do with me. Peter Getman who heads our creative agency partner MicroArts Creative Agency and his team were responsible for making it happen. I highly recommend MicroArts if you are looking for assistance in branding, design, strategy, etc. They are an incredible full service partner and are highly responsive."
ANDY PALMER, Founder & CEO
World-wide, Vertica customers are enabling fast, complex ad hoc queries against terabytes of detailed business intelligence and operational analytic data, with less hardware and administrative resources.
Brand Project: Name company and position brand in architectural engineering/construction industry. Brand Results: Customer beta is a success. Series B funding round closed.
"As we worked to establish our new company, MicroArts Creative Agency was a tremendous asset. The team listened carefully to our customers, objectively synthesizing what they were saying, and then advised us on company positioning, strategic messaging, and company and product naming, all of which have resonated very successfully with our target market." IAN HOWELL, NewForma
Brand Project: Re-name and position publicly traded sporting goods company Brand Results: Re-positioned brand and launched them in 45 days. Trending positively.
"MicroArts Creative Agency succeeded in renaming, repositioning and re-launching the Bentley brand in just 60 days. It took a Herculean effort but, in the end, the client was ecstatic, which made all those late nights and long hours well worth it."
AMANDA GINGRAS, Senior Account Executive
Brand Project: Position and market massive mountainside property development. Brand Results: Presold 50 percent of the development in first six months, and established as premier brand.
"Hire MicroArts Creative Agency because you don't want them working for your competition. Their team wants you to win, you can really feel it. They've done everything that has our name on it, including naming us. Our sales are great, we're expanding our business and enjoy our relationship with the people at MicroArts. They get it done."
M. LIBERTI, MMP, LLC
Brand Project: Develop brand identity and build brand awareness with engaging websit for fans. Brand Results: The website tries to emulate Bucky's amazing personal and professional style. The feedback indicates this has been accomplished.
"Bucky's has a vibe that we wanted to capture online and drive online business through a new consumer website. We engaged the nice folks at MicroArts Creative Agency, they exceeded our expectations and have sense been recommending them on a number of occasions. Hip, cool, real people work at MicroArts, you'll enjoy your experience with their team."
CHRISTOPHER NEE, Bucky's
Brand Project: Reposition Integrated Mapping Services to InMaps with a brand launch including a new name, logo, positioning and website. Brand Results: Reposition three business units into one unified brand with value proposition. The new brand's customer acceptance has been seamless.
"Thank you, Amanda. Your response time was excellent and you operated as a seamless extension of InMaps. We are too small a company to have dedicated marketing staff and you are making us look good."
RICHARD ST. PIERRE, President & CEO
Brand Project: Reposition three business units into one unified brands with value proposition Brand Results:
"MicroArts Creative Agency took the time to explain what we were going to do together and why, not just a "here's what you need to do. The research into our fit in the local economy really saved us a lot of time and money in the long run. MicroArts was the third marketing group I used and the first to explain what needed to be done. MicroArts solved more of our issues than just a desire for increased sales, they gave us a path into the future."
BILL HURLEY, Infinite Imaging
Brand Project: Reposition the brand Training by Design as Ignite. Brand Results: Ecstatic and Excitement surrounding these very special people.
"Grace Andrews is one of humankind's special spirits. It's been an honor for our brand agency to capture the essence of their brand’s promise of value. Ignite. Engage them. The ROI will last a lifetime."
PETER L. GETMAN, Principal
Brand Project: Support and bring to market the new Greenopolis brand and social network, injecting MicroArts' creative brand and leveraging our full suite of creative services. Brand Results: Launching in late 2008, we're getting excited!
"MicroArts was instrumental in the planning and execution of the launch of Greenopolis. They provided support and services across the board, from press releases to flash development, facebook applications to brand strategy."
TERRY HUIE, Greenopolis
The Greenopolis brand is the leading destination website for those that are taking the next step in "Going Green." From corporations to classrooms, from mother nature to mom's, from researchers to teachers, Greenopolis is a great place to come an Learn. Act. Reward. Together.
Brand Project: Rebrand a software publishing company - from company name to website - in a few months timeframe. Brand Results: A successful brand launch with favorable response and high search engine placement for targeted keywords.
"The team at MicroArts has been extraordinary. The creative process is something that's new to us and they were wonderful in taking us through the creative process and making us feel great and building the brand that really reflected the messaging we were looking for. We look forward to a very long relationg ship with MicroArts."
DOUG LESSING, Firebrand
Brand Project: Build a classic boutique, New England brand into an internationally recognized brand. Brand Results: Leverage web 2.0 css functionality in order to integrate and entice major retailers' website traffic with a customize your handbag ecommerce site.
"There is no question in my mind that this strategy will be leveraged successfully by 'long tail companies' over and over in the next decade."
PETER L. GETMAN, Principal
Brand Project: Rebrand and structurally repackage 18 sku headphone product line in 15 days for launch at CES Brand Results: As planned, retail buyers are voicing their approval with impressive initial orders
"We chose MicroArts Creative Agency based on their expertise in the packaging and technology market. The assignment was unusual because they were creating headphone packaging for Audiology as well as for our product partner, Sylvania. Having to make two clients happy at the same time is quite a challenge and they exceeded everyone's expectations with the final packaging. We plan on a continued relationship with MicroArts in the future."
JAMIE SAFDIAH, Audiology
Brand Project: Brand, position their "Infinite Inventory" as such targeting $50 billion market place. Brand Results: The Paragon Lake Infinite Inventory is the fastest growing online market place for retail jewelers and designers - globally.
"MicroArts Creatvie Agency launched our new ParagonLake website and the response has been fantastic. Working with the team at MicroArts has been a great experience and we're looking forward to tackling new initiatives with them."
MATT LAUZON, CEO
Brand Project: Name, brand and develop user experience, graphic user interface and go to market brand strategy design for Pollzer Brand Results: National Brand Launch Q3 2008 - Pollzer, a medium to enrich the experience among fans during live events
"MicroArts is a team in every sense of the concept. Peter Getman and Walter Elly contribute greatly to seeding and building our Web 2.0 brand and product experience. And to top it all off, their super-polished creativity is grounded in sound business strategy and a great amount of fun."
TORAL COWIESON, Co-Founder
Brand Project: Position and launch the N-of-One brand to own concept of "Customized Cancer Treatment Strategies" for patients. Our strategy is to create a new market category of molecular target therapies for cancer patients. Brand Results: In sum, N-of-One is providing understanding, hope and fight to their clients and their cancer treatment strategies. The ears are perked in cancer communities all over the map.
"The people at MicroArts Creative Agency are true partners with N-of-One. The team's passion for our company's success and mission alike is sincere. Their brand recommendations are insightful, sound and focused. Our success together will last a lifetime." JENNIFER CARTER, President, PHD.
Brand Project: Name, brand, launch and drive impressive initial revenues Brand Results: Met 60% of Q1 & Q2 revenue goal in first two weeks after launch
"MicroArts Creative Agency crafted our brand name, market position, brand identity and truly nailed the manifestation of our value proposition. You brought our business to life with a concept that resonates with our prospects and clients. Peter, thanks to you and your team, you are truly world class."
W. LOCANDRO, Co-Founder
The 2N+1 brand is a new Boston data center. Unlike other Boston data centers, however, we can provide a solution that fits your needs and your budget, leasing out space starting at only 250 square feet and expanding to 5,000 square feet.
Brand Project: Position Todi as "the" après athletics brand for aggresive athletes and launch internationally Brand Results: Launching Q3 2008. See www.todiusa.com
"MicroArts Creative Agency is a true partner with rock solid know how.
We're moving quickly towards launch and our brand is already a buzz."
JARKA DUBA, Co-Founder, TODI USA
The Todi brand is an apré athletics footwear brand made exclusively for aggressive souls. The Todi brand symbolizes the spirit found deep inside an athlete's soul.
Brand Project: Develop a new product launch - product name to product website - in a short timeframe Brand Results: A successful product launch on day 1 that is continuing to grow
"We threw MicroArts a HUGE product launch with a very demanding schedule – and they hit it out of the park. MicroArts delivered breakthrough positioning and messaging for our new brand, and followed with terrific website design, videography and overall project execution. We love MicroArts and have just awarded them another big project."
MARCO PETERSON, TimeTrade Systems Inc.
The Timedriver brand is a revolutionary appointment invitation system that will compel your customers and community to schedule time with you. By embedding a "schedule now" button in email messages and on Web pages, you'll drive more appointments with fewer hassles than ever before.
Brand Project: To position the successful E-cloth brand in Europe for the North American markets and launch it across all communication Brand Results: This brand is becoming ubiquitous in American households, and sales are tracking accordingly. This brand's value proposition delivers a one-of-a-kind value to its user.
"MicroArts has done an outstanding job of creating and designing graphics and copy that communicate and re-enforce the positioning of E-cloth®. It also has done excellent work applying its creativity and expertise to specific assignments such as the design and build out of www.ecloth.com and in-store point-of-purchase displays. The talent at MicroArts is superb and easy to work with. People at MicroArts are smart, creative, accommodating, flexible and always supportive of the project to be done. They have been a great addition to launching E-cloth."
ALLAN COVIELLO, CEO, TADgreen Inc.
E-Cloth is high performance microfiber cloth that is perfect for cleaning with just water. The E-Cloth brand has continues to grow in the United States via in-store sales and an expanding ecommerce presence.
Brand Project: Reposition public company and quite possibly the healthiest beverage on the planet. Brand Results: Position brand to start new drink category. Purple. Life's Superdrink. Leveraged the equities of the superfood trends.
"I love working with you guys, really great stuff."
J. PRIOR, Brand Director.
Brand Project: Partner with an enterprise solutions company to craft a complete company rebrand - including logo, identity and self-service lead generation website - in a matter of weeks. Brand Results: A proactive, expressive and sophisticated branding and online pressence with a design that is continually turning heads.
"There are a lot of marketing services firms that can deliver a respectable result. However, that's not what's importantor distinguishingto a team with pressure to deliver world-class marketing in world-record time. In those environments, what matters
is a partner willing to make your problems their problems, your sensitivities their sensitivities, and your deadlines their deadlines. Given the quality of their work, and the urgency to which they tended to it, we are convinced MicroArts is that partner."
THE DIGITAL REEF MARKETING TEAM
Brand Project: Concept, film, produce and distribute a documentary about kids helping kids alleviate poverty through education. Brand Results: Launch in May 2008, we're getting excited.
"The passion Peter Getman, Documentary Director, brings to producing the LemonAid documentary series is contagious. His unique combination of raw creativity, business acumen and street smarts is at the heart of his vision to bring the LemonAid message to every family in America."
SUNSHINE FOSS, LemonAid Photographer (Global Team Member)
The primary purpose of the LemonAid brand is to help children in learning how to "give back" by raising money to support organized efforts to eliminate poverty through educating children in developing countries. As the primary means of spreading the spirit, the LemonAid documentary is helping to transform lives with every single view.
Seacoast Women's Giving Circle
Brand Project: Working pro bono to create a sophisticated brand identity for a local non-profit organization. Brand Results: Gave the group a consistent identity to help gain awareness in all their touch points.
"From our first meeting it was clear that the MicroArts team would be bringing the same level of commitment, energy and creative talent to their work with the Seacoast Women's Giving Circle as they do with their high-profile business clients. By helping charitable organizations increase their impact through strategic marketing, public relations and branding, MicroArts is investing in our community. The Seacoast Women's Giving Circle is so grateful to have MicroArts as a partner. We're making a difference together."
ANNE ROUSE SUDDUTH, Founder, Seacoast Women’s Giving Circle
The Seacoast Women's Giving Circle was founded in April 2006 by a group of women eager to use their skills and resources to address critical issues facing the Seacoast community. The primary goal of Seacoast Women's Giving Circle is to engage individuals and groups to help the seacoast community of New Hampshire.
Brand Project: Create a new look and feel for the tech solutions company Brand Results: Complete brand overhaul resulting in increased brand interest
"We engaged MicroArts to help us with a rewrite and design of our web site and company collateral and the team at MicroArts was fantastic. They took the time to find out who we are, not just what we do, making the project not only more successful but more enjoyable as well."
GLEN JODOIN, Vice President of Operations
Brand Project: Launch brand and launch new spirit via integrated PR, social media, print advertising and street team events. Brand Results: Position Troll brand = sex drive via its "UnconTrollable" effects on you. Create initial demand with Facebook and other key social networks.
"Sex Sells Brands: A troll is an ugly being. But it you drink it, you feel an UnconTROLLable sex drive. Our Bump Uglies advertising campaign is great. I can't wait to shoot the viral video of people bumpin' uglies - in the kitchen, under the Eiffel tower, at the disco, at a frat party, etc. Put a little Tail in your Cocktail."
PETER GETMAN, Principal Brand Director.
Brand Project: Name, brand, POP design then define user experience and create graphic user design. Brand Results: Oil sales trend is hockey stick shaped.
"When your client is running at the multi-billion dollar B-to-C energy marketplace,
you best be locked and loaded. We are."
TAYLOR LUKE, Senior GUI Designer, MicroArts
Brand Project: Re-position company in the midst of major re-structuring with a new brand identity, and creative Brand Results: A new brand presence that sets this company apart from the competition within the industry
"Our company has been working with Peter Getman and the MicroArts team for several months. From the time we met Peter during firm selection process, we knew he and his team were different. Their passion, creativity, responsiveness and professionalism have been remarkable. We enjoy working with MicroArts and I would highly recommend them to any friend or colleague."
JOHN IOANNOU, President
Brand Project: Package, position and launch organic oat milk brand from Sweeden in US test market. Brand Results: Position brand as "Add-ict-ing-ly-good" and launch with a laser focus at soy milk drinker: "Oatly, the yummy alternative to soy milk". Tell your friends about Oatly, it's yummy and good.
"Oatly will wreak havoc on the billion dollar soy milk market here in the USA.
Our branding job is a slam dunk, it's a superior tasting product that is better for you."
RYAN WIDRIG, Senior Art Director
Oatly AB is a food company which focuses on research and development, marketing and sales of oat-based non-dairy products. The Oatly brand concept is built on providing consumers with a healthy and tasty oat-based food.